About

Fresh Perspectives, Constructive Feedback and more...

Do Behave is a behavioural design agency. We systematically apply validated models, methods, and frameworks from diverse fields of behavioural science to products, programs, and services. From research to strategy, design, and evaluation we guide and facilitate your organisation towards solutions that are both effective and affective.

As behaviour design consultants, we focus on solutions that drive sustainable behaviour change for clients in healthcare, digital learning, and green transition.

90% of human behavior is driven by our unconscious.

-We focus on the tricky 10%

It is currently estimated that up to 90% of what we do in a day, week, or year is driven by our unconscious with little or no input from our conscious mind.

Tempting as it may be to target automatic behaviour, we recognise that not everything can be simplified and that some of the challenges we face in the short and in the long term, are in fact highly complex and demand our attention. This goes for challenges in areas such as health, education, and green transition, and this is where we add the extra 10 percent. We focus on solving problems that call for attention and reflection. The type of challenges which are not solved in a short moment, and which do not instantly result in praise and rewards.

Users come first!

In everything we do, we strive to actively engage the end users, and to incorporate their values in our solutions. While recognizing that we may be the experts when it comes to behaviour design, we are more than aware that we are seldom experts in the domains we become involved with

Throughout all phases of our work, we strive to approach each challenge from a participatory mindset, and in a way that enables everyone involved to express themselves and share their insights and knowledge.

To us, this is essential, not just because it leads us to better and more effective designs, but also because ethics is essential to the way we approach each individual challenge. Ethics is considered from the moment we dive into understanding the chore of the problem, throughout our data-collection and design phases, and all the way through test and implementation.

Our consideration for the users and the contexts we engage with, is one of the things that makes us different. We don't just do behaviour design - we Do Behave!

Collaboration is key!

All users are different, and neither private nor professional contexts are ever quite the same. This is why we always start at the beginning when we join a project because understanding our users, their challenges, and their goals is key to providing good solutions

Once we understand the empirical, contextual, and technical challenges, we move on to designing new solutions We do this in collaboration with our stakeholders so that we can ensure that we get everything right from the very beginning.

One thing is what works for the design team, another thing is what happens once we implement new solutions. This is why whether we are designing new digital solutions, or helping to optimize communication strategies, we actively involve users throughout the process. We may be experts on behavior design, but your stakeholders and users are the ones that know you best

Collaboration is a continuous process and our job is to guide your process, help you define the solutions that are right for your organization, ensure successful implementation, and help you evaluate the process and your solution.

What we share

Collaboration and knowledge sharing is essential both within a project, and with the world around us. Good communication helps to ensure that new initiatives and new solutions are put to good use, and at the same time, sharing our insights with others enable us to learn even more about how our solutions can become even better.
It is when we share insights and challenge each others ideas that we learn and understand how to transform solutions from good to great.

Besides from providing you with the methods and frameworks for designing and implementing behaviour design, we also ensure that your new insights are shared appropriately

Contacts

For any inquiries please email